The Unlimited Effect


Ambiculturals value being “in-the-know” in all aspects of their lives with the belief that sharing their knowledge (of multiple cultures) empowers them to connect with others.


This means that staying connected to their entertainment is an essential part of their daily life. They crave and appreciate the freedom and flexibility to access their content when and where they want (especially on their mobile devices).


Showcasing how having access to unlimited data and unlimited entertainment from AT&T and DIRECTV gives you an edge wherever you go.


“The Unlimited Effect – Restaurant” is in the category of an addressable ad, which performed well within its key Ambicultural audience. The ad delivered a relevant and ownable message. It also achieved consideration and Better Brand opinions. In addition, this ad exhibited a solid performance within the GM target, meeting norms on key metrics.