Shequel

INSIGHT

Women in literature remain underrepresented as exemplified by the lack of female characters in the leading roles of classic books.

IDEA

We altered the gender of the lead characters of classic novels to feature a woman in the title role. By keeping the plot untouched, we showed that women could be compelling characters just as much as their male counterparts.

We also rewrote the entirety of the Jules Verne classic Around the World in 80 Days with a new heroine: Phoebe Fogg.

IMPACT

We received an overwhelming response during the launch of the book adaptation. The new Shequel version was adopted onto the reading list of three Texas high schools, but most importantly, a conversation was started among young people about a more inclusive future for literature.

  • 6k minutes read
  • 147% increased in-store sales
  • 513% increased traffic
  • 20 countries visited