GATO ENCERRADO

INSIGHT

In the world of mobility, competitors usually do not disclose that their pricing does not include all taxes and fees.

IDEA

The phrase “no hay gato encerrado” (no hidden cat) is the perfect idiom to talk about the transparency of our prices, which include taxes and fees. So we let loose a few cats.

IMPACT

The content generated engagement results above the brand’s average both on Facebook and Twitter with the total of impressions across platforms well  above the 5 million mark.